A dynamic professional with a diverse skill set and education in marketing, law and business modelling from Oxford University. At ready 2x.consulting He heads up the partnership with the brands that we represent and work with.With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment. He also heads-up master franchise opportunities Globally with a key focus on Middle East and Asia.​

Rafay studied in Canada and is an experienced technology and digital transformation leader with a strong background in real estate, marketing, and e-commerce. He has worked with well-known brands like Subway, Gloria Jeans, and Cinnabon, using data-driven strategies and innovative tech to streamline operations and enhance customer experiences.​

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Andrew is an Associate with a focus on franchising, specializing in guiding businesses through the entire franchise development process. He excels at preparing brands to become franchise ready by structuring their operations, refining their value proposition, and ensuring scalability. He also supports franchise growth by advising on expansion and partner recruitment.

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Alessia joined the firm after completing her LLM at the University of Glasgow and is currently the Real Estate Partner at 2x Real Estate.

She leads our real estate department and deals with property acquisitions for major franchise brands across the UK.

Yasmin is the Head of Events, responsible for overseeing the planning and execution of key events. She leads the strategy, coordination, and management of events, ensuring they deliver value to both clients and attendees.​

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Rumaisa is a proactive and dedicated professional currently serving as the Lead Franchise Recruiter and Coordinator at Century 21 UK — a globally recognised real estate brand known for its excellence in property services, innovation, and client-first approach.

Soha is a dedicated and results-driven professional who loves connecting with people and helping brands grow. Currently, working as a Franchise Recruiter at CUPP, a leading bubble tea brand in the UK. Her role focuses on identifying and onboarding potential franchise partners, helping to expand the brand's reach and ensuring a successful partnership.

Tahira handles social media management and assists with marketing. She also coordinates website-related tasks, ensuring the brand’s digital presence remains cohesive, timely, and engaging.

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